the challenge
Inconsistent and sporadic communications will never achieve cut-through. Fast-growing companies want to stand out from the noise and ensure that their communications resonates with their key audiences… but it’s hard to do. Creating a communications function feels like a major undertaking and either involves a significant, long-term investment or is left being run by people without the right experience and know-how. There needs to be another way.
A comprehensive approach is needed for the best communications.
the solutions
Bambusa Communications can support organisations with developing their communications in three core areas:
communications strategy
communications planning
communications team
01
communications strategy
A comprehensive communication strategy is a vital tool for managing growth — ensuring alignment among stakeholders and building a strong foundation for sustained success.
goals
Consistent messaging
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Articulate value proposition
Manage change
Demonstrate the potential for growth
Listening and gathering feedback
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services
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Creation of overarching communications strategy
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Messaging alignment
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Positioning and competitive differentiation
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Spokesperson identification and media training
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Collation of evidence that supports the messaging
02
communications planning
Knowing what activities, tactics, and channels are needed provide the structured framework to be able to deliver the strategy that has been created.
goals
Drive customer trust and loyalty
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Lead and join conversations with core audiences
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Shape and protect reputation
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Attract the right talent
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​Scaling, preserving, and protecting culture
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services
services
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Overarching communications plan — media, analysts, and influencers
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Crisis comms readiness
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Internal comms development
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Social media / digital channels development
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Thought leadership development
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Customer reference program
03
communications team
The right people are needed to deliver a company’s communications and building an effective communications team is an ongoing process. It requires continuous evaluation, learning, and adaptation to meet the evolving needs of the organisation and its stakeholders.
goals
Define objectives and goals
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Stakeholder mapping
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Identify role gaps
Provide training, professional development, and mentoring
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Determine workflows and processes
services
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Job role / spec creation
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Identify and train internal candidates
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Search for external candidates and management of interview process
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Training and ongoing mentoring
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Identify capability requirements for growing teams
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Support for PR agency selection