the problem
Inconsistent and sporadic communications will never achieve cut-through. Fast-growing companies want to stand out from the noise and ensure that their communications resonates with their key audiences… but it’s hard to do. Creating a communications function feels like a major undertaking and either involves a significant, long-term investment or is left being run by people without the right experience and know-how. There needs to be another way.
A comprehensive approach is needed for the best communications.
the solutions
Bambusa Communications can support organisations with developing their communications in three core areas:
communications strategy
communications planning
communications team
communications team
The right people are needed to deliver a company’s communications and building an effective communications team is an ongoing process. It requires continuous evaluation, learning, and adaptation to meet the evolving needs of the organisation and its stakeholders.
services
Job role / spec creation
Identify and train internal candidates
Search for external candidates and management of interview process
Training and ongoing mentoring
Identify capability requirements for growing teams
Support for PR agency selection
communications strategy
A comprehensive communication strategy is a vital tool for managing growth — ensuring alignment among stakeholders and building a strong foundation for sustained success.
Consistent messaging
Articulate value proposition
Manage change
Demonstrate the potential for growth
Listening and gathering feedback
​
Creation of overarching communications strategy
Messaging alignment
Positioning and competitive differentiation
Spokesperson identification and media training
Collation of evidence that supports the messaging
services
communications planning
Knowing what activities, tactics, and channels are needed provide the structured framework to be able to deliver the strategy that has been created.
Consistent messaging
Articulate value proposition
Manage change
Demonstrate the potential for growth
Listening and gathering feedback
​
services
Drive customer trust and loyalty
Lead and join conversations with core audiences
Shape and protect reputation
Attract the right talent
Scaling, preserving, and protecting culture
communications team
The right people are needed to deliver a company’s communications and building an effective communications team is an ongoing process. It requires continuous evaluation, learning, and adaptation to meet the evolving needs of the organisation and its stakeholders.
Consistent messaging
Articulate value proposition
Manage change
Demonstrate the potential for growth
Listening and gathering feedback
​
services
Define objectives and goals
Stakeholder mapping
Identify role gaps
Provide training, professional development,
and mentoring
Determine workflows and processes